Privacy Policy

Effective Date: February 20, 2026
Last Updated: February 22, 2026

Introduction

Welcome to Clean Baby Formula. We operate the website cleanbabyfornula.com and are committed to protecting the privacy and personal information of every visitor, customer, and user who interacts with our platform.
This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have regarding your personal data. By using our website or placing an order, you agree to the practices described in this policy.
If you have questions at any time, contact us at: contact@cleanbabyfornula.com

Information We Collect

Information You Provide Directly
When you create an account, place an order, subscribe to our newsletter, or contact our support team, we collect:

Full name
Email address
Shipping and billing address
Phone number
Payment information (processed securely through third-party payment processors  we do not store full card details)
Order history and product preferences
Communications you send to us including support requests and product inquiries

Information Collected Automatically
When you visit our website, we automatically collect certain technical information including:

IP address and approximate geographic location
Browser type and version
Device type and operating system
Pages visited, time spent on pages, and navigation paths
Referring website or source
Cookie and tracking technology data

Information from Third Parties
We may receive information about you from third-party sources including payment processors, shipping partners, marketing platforms, and analytics providers. This information is used solely to fulfill orders, improve your experience, and operate our business.

How We Use Your Information

We use the information we collect for the following purposes:Order Processing and Fulfillment
To process your purchase, arrange shipping, send order confirmations, tracking updates, and delivery notifications, and handle returns or refunds.
Account Management
To create and maintain your account, authenticate your identity, and allow you to view order history and manage subscriptions.
Customer Support
To respond to your questions, resolve issues, and provide assistance when you contact our support team.
Marketing and Communications
With your consent, to send promotional emails, new product announcements, exclusive offers, and educational content about European organic infant formula. You may unsubscribe at any time using the link in any email we send.
Website Improvement
To analyze how visitors use our website, identify technical issues, test new features, and improve the overall user experience.
Legal Compliance
To comply with applicable laws and regulations, respond to lawful requests from authorities, and protect our legal rights and the rights of our customers.
Fraud Prevention and Security
To detect, investigate, and prevent fraudulent transactions, unauthorized access, and other illegal activity.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate and improve our website. These include:
Essential Cookies
Required for the website to function. These enable shopping cart functionality, account login, and secure checkout. These cannot be disabled without affecting core website functions.
Analytics Cookies
Used to understand how visitors interact with our website including which pages are visited most, how long visitors stay, and where they come from. We use Google Analytics for this purpose. Data collected is aggregated and anonymized.
Marketing Cookies
Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns. These may be set by third-party advertising partners including Google Ads and Meta.
Preference Cookies
Used to remember your settings and preferences such as language selection, currency, and saved addresses.
You can manage your cookie preferences through your browser settings at any time. Disabling certain cookies may affect website functionality. You may also opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.

How We Share Your Information

We do not sell your personal information to third parties. We share your information only in the following circumstances:
Service Providers
We share necessary information with third-party companies that help us operate our business, including payment processors, shipping carriers, email marketing platforms, website hosting providers, and customer support software. These providers are contractually obligated to use your information only as directed by us and to maintain appropriate security standards.
Shipping Partners
Your name, address, and order details are shared with our shipping and logistics partners to fulfill and deliver your order.
Payment Processors
Payment information is processed directly by our secure payment partners including Stripe and PayPal. We do not store or have access to your full payment card details.
Analytics and Advertising Platforms
Anonymized and aggregated data may be shared with analytics and advertising platforms to help us understand our audience and improve our marketing. This data does not identify you personally.
Legal Requirements
We may disclose your information if required to do so by law, court order, or government authority, or if we believe disclosure is necessary to protect our rights, prevent fraud, or protect the safety of our customers or the public.
Business Transfers
In the event of a merger, acquisition, or sale of all or a portion of our business, your personal information may be transferred as part of that transaction. We will notify you via email or prominent website notice before your information becomes subject to a different privacy policy.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including:

Order records are retained for a minimum of 7 years for tax and accounting compliance purposes
Account information is retained for as long as your account remains active plus a reasonable period thereafter
Marketing preferences and email subscription records are retained until you unsubscribe or request deletion
Analytics data is retained in aggregated, anonymized form indefinitely

You may request deletion of your personal information at any time subject to our legal obligations to retain certain records.

Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

SSL encryption for all data transmitted through our website
Secure payment processing through PCI DSS compliant processors
Regular security assessments and vulnerability monitoring
Access controls limiting employee access to personal data on a need-to-know basis
Secure data storage with regular backups

While we take data security seriously and implement appropriate safeguards, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your information to the best of our ability.

Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:
Right to Access
You have the right to request a copy of the personal information we hold about you.
Right to Correction
You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
Right to Deletion
You have the right to request that we delete your personal information, subject to certain legal exceptions such as our obligation to retain transaction records.
Right to Opt Out of Marketing
You may unsubscribe from our marketing emails at any time by clicking the unsubscribe link in any email we send or by contacting us at contact@cleanbabyfornula.com. Opting out of marketing emails does not affect transactional communications related to your orders.
Right to Data Portability
You have the right to request your personal data in a structured, machine-readable format.
Right to Object or Restrict Processing
In certain circumstances you have the right to object to or request restriction of our processing of your personal data.
To exercise any of these rights, contact us at contact@cleanbabyfornula.com. We will respond to all verified requests within 30 days.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

The right to know what personal information we collect, use, disclose, and sell
The right to delete personal information we have collected from you, subject to certain exceptions
The right to opt out of the sale of your personal information (we do not sell personal information)
The right to non-discrimination for exercising your CCPA rights

To submit a CCPA request, contact us at contact@cleanbabyfornula.com or call our customer support line. We will verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf.

Children’s Privacy

Our website sells infant and toddler formula products and is intended for use by parents, guardians, and caregivers. We do not knowingly collect personal information from children under 13 years of age. Our website is not directed at children and we do not market to minors.
If we become aware that we have inadvertently collected personal information from a child under 13, we will take immediate steps to delete that information. If you believe we have collected information from a child under 13, please contact us immediately at contact@cleanbabyfornula.com.

Third-Party Links

Our website may contain links to third-party websites including social media platforms, partner brands, and informational resources. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of any third-party websites and encourage you to review the privacy policies of any sites you visit through links on our platform.

International Visitors

Our website is operated from the United States and is intended for customers located in the United States. If you access our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers and central database are located. Data protection laws in the United States may differ from those in your country.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other business reasons. When we make material changes, we will:

Update the Effective Date and Last Updated date at the top of this policy
Post a prominent notice on our website homepage
Send an email notification to registered account holders where required by law

Your continued use of our website after the posting of an updated Privacy Policy constitutes your acceptance of the changes. We encourage you to review this policy periodically.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Clean Baby Formula
Email: contact@cleanbabyfornula.com
Customer Support: contact@cleanbabyfornula.com
Website: cleanbabyfornula.com